audience development
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Our consumer database is a comprehensive, compiled file of approximately 211MM consumers and 130MM households. With hundreds of expansive demographic and lifestyle selections, this file is widely used for data analytics, modeling and profiling, targeted direct marketing, and customer retention initiatives.
Our consumer database is maintained, updated and built during a monthly process which includes CASS™ standardization, NCOALINK™ updates, advanced address correction and data cleansing.
The data is further validated against our consumer referential database, our vast historical data source of over 460 million consumer records, linked with 1.3 billion current and historical addresses and name changes. Spanning over 30 years of consumer history, the database is compiled monthly and links all instances of an individual through a persistent ID.
Our update and hygiene routines create highly-accurate databases that provide strong deliverability to the correct consumers. Our vast data resources ensure maximum nationwide coverage.
MULTI-CHANNEL CONSUMER IDENTIFICATION AND TCPA COMPLIANCE
Optimize your inbound and outbound marketing with two comprehensive solutions.
Multi-Channel Consumer Identification
Gain a complete view of your consumers, in real-time, regardless of marketing channel. Learn key details of your consumer’s contact information, buying behavior, demographic profile, and lifestyle information. Our multi-channel consumer ID solution provides an instant, customized profile of your inbound call center customers, online shoppers, brick-and-mortar customers, and more.
Hundreds of demographic and lifestyle elements are available and can be integrated into any call center, POS, web-based, Customer Relationship Management (CRM) or internal processing platform. This solution is tailored to provide you with the consumer data that best allows you to make critical marketing decisions at the optimal time.
Data can be delivered in any combination and can include elements from any of our compiled databases, your own databases, your clients’ databases, or a combination of several data assets. Complete Data-as-a-Service Hosting options are also available.
TCPA Compliance
The newest changes to the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) of 1991 were implemented on October 16, 2013. Changes include more defined regulations surrounding autodialed/robodialed telemarketing calls and pre-recorded messages, with fines ranging from $500-$1,500 per call. Mitigate your risk of violating the most recent TCPA legislation prior to outbound telemarketing efforts.
Through real-time or batch process, scrub your phone file to:
This comprehensive solution accesses the industry’s largest network of telephone numbers and phone owners, as well as validation against the live telco databases. Download our Free TCPA Whitepaper now to gain more insight into the TCPA and how you can effectively mitigate your risk.
Consumer File
Comprehensive file with hundreds of demographic and lifestyle attributes.
Our consumer database is a comprehensive, compiled file of approximately 211MM consumers and 130MM households. With hundreds of expansive demographic and lifestyle selections, this file is widely used for data analytics, modeling and profiling, targeted direct marketing, and customer retention initiatives.
| Key Data Elements | |
| Name, address, phone number | |
| Exact age, gender | |
| Homeowners, length of residence, dwelling type, home value | |
| Estimated income | |
| Marital status | |
| Presence of seniors, children, single parents | |
| Education, wealth score/net worth | |
| Vehicle ownership (luxury, SUV, pickup truck) | |
| Lifestyle/interest(auto, sports, outdoors, fitness, travel, boating, motorcycling, investing...) | |
| Purchasing Power Score |
The data is further validated against our consumer referential database, our vast historical data source of over 460 million consumer records, linked with 1.3 billion current and historical addresses and name changes. Spanning over 30 years of consumer history, the database is compiled monthly and links all instances of an individual through a persistent ID.
Our update and hygiene routines create highly-accurate databases that provide strong deliverability to the correct consumers. Our vast data resources ensure maximum nationwide coverage.
MULTI-CHANNEL CONSUMER IDENTIFICATION AND TCPA COMPLIANCE
Optimize your inbound and outbound marketing with two comprehensive solutions.
Multi-Channel Consumer Identification
Gain a complete view of your consumers, in real-time, regardless of marketing channel. Learn key details of your consumer’s contact information, buying behavior, demographic profile, and lifestyle information. Our multi-channel consumer ID solution provides an instant, customized profile of your inbound call center customers, online shoppers, brick-and-mortar customers, and more.
Hundreds of demographic and lifestyle elements are available and can be integrated into any call center, POS, web-based, Customer Relationship Management (CRM) or internal processing platform. This solution is tailored to provide you with the consumer data that best allows you to make critical marketing decisions at the optimal time.
Data can be delivered in any combination and can include elements from any of our compiled databases, your own databases, your clients’ databases, or a combination of several data assets. Complete Data-as-a-Service Hosting options are also available.
TCPA Compliance
The newest changes to the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) of 1991 were implemented on October 16, 2013. Changes include more defined regulations surrounding autodialed/robodialed telemarketing calls and pre-recorded messages, with fines ranging from $500-$1,500 per call. Mitigate your risk of violating the most recent TCPA legislation prior to outbound telemarketing efforts.
Through real-time or batch process, scrub your phone file to:
| - | Verify phone type (wireless or landline) |
| - | Identify phone numbers that have been ported from landline to wireless |
| - | Validate phone ownership, to ensure the person who provided consent for autodialed and/or pre-recorded messages is still the valid phone owner |
This comprehensive solution accesses the industry’s largest network of telephone numbers and phone owners, as well as validation against the live telco databases. Download our Free TCPA Whitepaper now to gain more insight into the TCPA and how you can effectively mitigate your risk.
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Reaching new businesses as soon as they open their doors is the most critical step in establishing a long-term relationship. With over 100,000 new businesses available monthly, our new business data will help you reach this critical group with your message long before your competitors.
Business File
Reach New Businesses Daily
Reaching new businesses as soon as they open their doors is the most critical step in establishing a long-term relationship. With over 100,000 new businesses available monthly, our new business data will help you reach this critical group with your message long before your competitors.
New Business Database
Built daily, our new businesses are validated through a series of advanced algorithms to assign an SIC code before the record is even added to our database. In addition, you are able to select the data with full address and telephone information to ensure a multi-channel approach to your campaign.
All the records added to our file are validated in a multi-step cleansing process to ensure the addresses are deliverable and the phone numbers are callable.
With the vast number of new business contacts in our database and the intensive validation processes, We make it easy for you to reach the most motivated new business prospects who will be most receptive to your marketing message. Just a pure, targeted, cost-effective campaign.
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Introducing...
With over 175 million contacts, in-depth and detailed demographic information plus unique behavioral modeling and mapping, our Automotive file is the most comprehensive list of its kind. We can help you get to the right crowd via the right channel and at the right time.
Auto File
Introducing...
WheelsCompleteTM our comprehensive marketing solution for automotive marketers.
With over 175 million contacts, in-depth and detailed demographic information plus unique behavioral modeling and mapping, our Automotive file is the most comprehensive list of its kind. We can help you get to the right crowd via the right channel and at the right time.
Request more info on out Auto Marketing Product here
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With access to thousands of audience sources that we own, manage our partner on, we are you one source for all of your marketing list needs.